Our guide to blog writing
We love a blog or two at Spirit – and aim to keep our website fresh, topical and reflective of diverse perspectives by publishing them regularly from different people and on a diverse range of topics.
Sometimes we will approach you to request a blog – particularly if we think you have something to say or a perspective that will fit with our communications plan for that month. But do please feel free to approach us if you want to volunteer one by getting in touch with Catherine Riley (firstname.lastname@example.org).
What is a blog?
A piece of writing from a personal perspective. This is what differentiates it from a ‘news’ piece, which is written from an organisational perspective and not in the first person.
What kind of subjects should blogs cover?
We like our blogs to cover subjects relevant to Spirit – they could be opinion pieces about our work and projects, an event, or a personal experience relevant to our impact statement and outcomes.
As well as giving a flavour of the project, event or issue, the personal perspective must add something – so if it’s an event, we want to know what YOU saw, thought and heard.
If you are covering an event or campaign (as opposed to a topic), please have a think about timeliness. We may want to promote the blog as part of a wider campaign with clear dates assigned.
What kind of style?
The style should match the subject matter. If you’re writing about a serious and thought-provoking subject, write more formally and with sensitivity. If you are writing about an event – try to make it lively and include details that let the reader imagine what it was like.
- Keep it fairly short – no more than 700 words.
- Make sure what you’re saying is new and different. Don’t repeat yourself
- Try not to fall into stereotypes based on demographic/geographical/age info.
- Don’t use two words where one word will do
- Think about the words you use – if your audience is sector specific, jargon might be OK; if it’s a public audience, it’s best avoided.
- Try to write in plain English using language people actually use
- Avoid political statements. You can, for example, talk about the problems associated with youth unemployment, but don’t seek to blame a particular party for youth unemployment.
- Try to use facts and stats to back up your point
- If you have images or video content to add colour to your blog – all the better – but be careful about permissions (in particular make sure you have permission to photograph/video children)
- If you talk about another organisation – think about the accuracy of what you’re saying and remember that it may be necessary to gain clearance from them before publishing.
- Try to link back the piece to Spirit
- And lastly – if you are writing a blog for us – THANK YOU. It is the voices of our Board, staff, panel members, partners and beneficiaries that help bring Spirit to life. We appreciate you taking the time to help build our profile and get our message out there!