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Asda Active Sports Leaders

Asda Active Sports Leaders

Asda Active Sports Leaders

This project has now closed


As part of the initiative over 160 local sports leaders volunteers – young people working towards a qualification in sport, dance, volunteering and leadership, will deliver community sports days for primary school children in their local area. The activity will be supported by Asda’s Community Life champions who have committed to delivering workshops on healthy eating and the importance of an active lifestyle through a targeted schools outreach programme.

Asda is set to engage over 1,600 local children in community sports days, as its Asda Active initiative rolled out across Northern Ireland. The partnership with Sports Leaders UK, ukactive and the Spirit of 2012 Trust, aims to significantly increase the number of young people that take part in physical activity and volunteering throughout the UK.

For me and others involved in London 2012, it’s a source of great pride to know that children felt inspired by the efforts of Team GB to do more sport. We can’t let this enthusiasm go to waste by not providing enough sporting opportunities for them to take advantage of, and the commitment of companies such as Asda is vital to help us satisfy the demand.

London 2012, Olympic Champion Greg Rutherford


Project spend

1 Year

Project duration

Further Information:
uk Active website